Squick: Ian has eaten some food in his Legit Food Reviews series that many consider to be Nausea Fuel, such as a rotten strawberry out of the dumpster.It ends with a RiceGum-style diss track that includes a cameo from PewDiePie. The RiceGum video after he made some very hypocritical comments such as not recording people on his streams when he does and then asking for the same after smashing someone's phone at a YouTube party.His video on Leafy and calling him out on bullying other YouTubers after the TOMMYNC2010 incident.Ethan of h3h3 compared the experience to watching Star Wars with friends for the first time. As a matter of fact, when the video was uploaded, the biggest YouTubers (including Game Grumps, Jacksepticeye, PewDiePie, and h3h3productions) were all together in a hotel and happily huddled around the laptop to watch the Keemstar Content Cop over and over again.Utterly ripping Keemstar apart for his attacks to other YouTubers for petty things, saying he doesn't use his platform to attack others but doing it and overall being a very cruel person to the YouTube community.His slam towards Tana Mongeau after she said some rather rude and spiteful things to him and said he should lose his fans/break his legs all for saying the N-Word in an argumentative context along her own hypocrisy.
Moment of Awesome: Pretty much all the Content Cop content is this: Ian critiques YouTubers he feels are either being assholes/making the community bad/did something incredibly bad that they try to pretend didn't happen.Granted, with the kind of behavior displayed, the two tend to go hand in hand, but it can go overboard with milder offenders. Misaimed Fandom: More than a few people seem to believe that the primary point of Content Cop is to completely ruin the careers of the YouTube channels discussed, when it's more about pointing out their behavior.Bonus points if he ends up doing a second The Reason You Suck video afterwards because the response to his Content Cop was just that poorly thought out. In addition, Ian always knows how the YouTubers he is doing a Content Cop on will react and notes it in his videos how they will respond before the YouTuber in question responds EXACTLY as he predicted they would.When you see a popular YouTuber that is particularly bad or controversial, Ian is frequently cited as someone to tear them a new one because his series is just that detailed and well-researched and utterly scathing, often crippling the viewerbase and reputation of his subjects. Memetic Badass: He's built up a reputation of being one to mainstream Youtube channels thanks to his Content Cop series.Near the end of "Full Force", while at first Ian was talking about how no one but Robert was having fun, it ends off with Airsoftfatty and Robert speaking on rather amicable terms with each other (with Airsoftfatty proclaiming that Robert is still like a brother to him).You wouldn't be blamed if you thought he'd somehow make this Squicky or otherwise gross, but instead he hands them off to children while acting rather friendly to them. At the start of his "Content Cop - AMATEUR FOOD REVIEWERS" he orders a lot of milk.
Fountain of Memes: Pretty much anything he says or does has the potential to become a meme.